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Course Description

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Focus on:

  • The global marketing environment
  • The multinational competitive challenges of changing market structures
  • The impact of rapidly changing technologies on the international marketplace
  • Examining strategic marketing planning and how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena
  • Current events, global trends in marketing and case studies

Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Applies Towards the Following Certificates

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Contact Hours
40.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $900 credit (4 units) $900.00
Available for Credit
4 units
Instructors
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