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Course Description

Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.

Instructors

Applies Towards the Following Certificates

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Type
Classroom
Days
W
Time
6:00PM to 9:30PM
Dates
Jul 03, 2024 to Aug 21, 2024
Schedule and Location
View Details
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
Section Notes

 

 

 

 

Section Materials
  • (Mandatory) TBA
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