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Course Description

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Prerequisites

Instructors

Applies Towards the Following Certificates

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Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
Section Materials
  • (Mandatory) TBD
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