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Course Description

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:

  • Fundamental concepts and processes
  • The marketing environment
  • Market research and analysis
  • Demographics
  • Market segmentation
  • Product positioning
  • Image management
  • Advertising
  • Pricing
  • Distribution
  • Merchandising
  • Product development
  • Strategy implementation

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
Section Materials
  • (Optional) Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides) ISBN ISBN: 979-8883194459
Section Schedule
Sep 25, 2024 to Nov 13, 2024
Type
Online - Fix-date
Dates
Sep 25, 2024 to Nov 13, 2024
Type
Classroom
Days
W
Time
6:00PM to 9:45PM
Dates
Sep 25, 2024 to Nov 13, 2024
Schedule and Location
View Details
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
No active tuition profiles.
Available for Credit
3 units
Instructors
Section Notes

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

Section Materials
  • (Optional) Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides) ISBN ISBN: 979-8883194459
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