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Course Description

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Applies Towards the Following Certificates

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Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Section Notes

 

 

Type
Classroom
Days
M
Time
6:00PM to 9:45PM
Dates
Oct 07, 2024 to Dec 09, 2024
Type
Online - Fix-date
Dates
Oct 14, 2024 to Dec 09, 2024
Schedule and Location
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
No active tuition profiles.
Available for Credit
3 units
Section Notes

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

 

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