MGT X476.7 - Strategic Marketing and the Marketing Plan

Course Description

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

• Create a comprehensive marketing plan that meets your goals
• Distinguish your organization, product or service from competitors
• Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
• Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Applies Towards the Following Certificates

• Marketing : Required
• Tourism & Hospitality Management : Elective