MGT X491.29 - Marketing You: Personal and Career Development Strategies

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Course Description

This course will provide you with in-depth discussion and offers a learning experience to guide you in defining a personal brand for career marketing, and is also for for those who do not have a clear career objective. You will cover:

learning skills for communication
customer service
problem solving
conflict resolution
decision making
self-management
creative thinking

The key elements of the course include the development of a career focus and a marketing plan. The marketing plan allows you to develop a personal brand, resume writing, networking strategies, interviewing skills and negotiation techniques.

Learner Outcomes

Create career focus for students who have not determined their career path.
Define professional career goals.
Understand the concept of professionalism as it relates to Appearance, Character and Effectiveness (A.C.E.).
Increase self-awareness in the workplace.
Explore personal and career attributes that can either enhance or impede the career journey.
Utilize the work experience to identify transferable skills.
Develop a personal brand to advance future career marketability.
Learn, practice, and perfect career skills related to a job search.