MGT X476.25 - Social Media Marketing

Course Description

Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:

• new channels of social media marketing
• case studies and real-world success stories
• do's and don'ts of social media marketing
• social network management
• user generated content
• content sharing
• blogs, podcasts, wikis
• tracking leads and lead generation
• measuring success
• budgeting for social media marketing
• current and future trends

You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan. 

Applies Towards the Following Certificates

• Business Management : Marketing
• Digital Marketing : Required
• Marketing : Elective
• Nonprofit Management : Required