Digital Marketing Fundamentals

In today’s digital-first world, skilled marketers are in high demand. The Specialized Study Program in Digital Marketing Fundamentals equips you with essential expertise in SEO, content creation, social media strategy, and data analytics. This dynamic hybrid program blends theory with hands-on experience to give you the competitive edge you need.

WHAT YOU’LL LEARN

• Master SEO and PPC to boost rankings and drive traffic
• Develop impactful content strategies for digital platforms
• Leverage data analytics and AI to optimize marketing decisions
• Harness the power of social media to achieve marketing goals
• Apply core marketing principles in the digital landscape

REQUIREMENTS

• A bachelor’s degree in any field (or equivalent)
• International applicants must demonstrate English fluency (TOEFL PBT 550, iBT 80, IELTS 6.5, or Duolingo 100)
• Minimum age: 18 (special exceptions available for applicants turning 18 during the program)

DESIGNED FOR

• Aspiring digital marketers ready to launch a successful career by mastering foundational skills.
• Experienced marketing professionals eager to stay ahead of the curve with specialized digital marketing expertise.