Digital Marketing

Advance your marketing career with hands-on training in SEO, social media, content creation, analytics, and digital strategy. A built-in professional development course prepares you for your third-quarter internship, giving you the skills and workplace confidence employers expect. Graduate with experience, portfolio work, and the foundation to succeed in the modern digital economy.

What You'll Learn

• Identify key functional business areas and apply a global perspective to HR, marketing, and finance.
• Use global negotiation strategies, competitive advantage concepts, and other approaches to support organizational goals.
• Understand core marketing principles, digital strategies, and essential tools and platforms used in the field.
• Analyze market research data to create actionable insights and develop effective content strategies across digital channels.