Sports Management

Build the skills to lead and organize in today's evolving sports industry. Strengthen your understanding of established and emerging leadership approaches while exploring the complex relationships among sports promotion, advertising and sponsorship, management theory, finance, and law. Develop practical knowledge in branding, funding, regulatory conditions, ethics, and business structure, enhanced by AI-enabled business tools, and apply what you learn through a hands-on internship as you begin shaping your future in this growing field.

What You'll Learn

• Analyze key functional business areas and apply a global perspective to human resources, marketing, finance, and sales within the sports industry
• Demonstrate effective leadership and human resource management practices used in professional sports organizations
• Apply industry-specific marketing strategies and sales concepts in sports management contexts
• Integrate coursework and the required internship experience to evaluate real-world leadership practices and prepare for a career in sports management