Strengthen the foundation of your business idea using a focused and updated program designed with your success in mind. Refine your understanding of the U.S. market by interviewing consumers and established entrepreneurs. Put those concepts into an actionable plan using competitive analysis, a structured business model, financing, and other strategies. Test your findings and ideas at an American business or in a local business incubator and start the next chapter of your career.

What You'll Learn

  • A global approach to human resources, marketing, and finance and how to identify basic components of key functional business areas
  • How to utilize the necessary tools to ascertain whether a good idea is truly a good, real world and valuable market product
  • Methods to developing framework and methods to evaluate the market and determine if an idea has a viable market opportunity
  • Ways to utilize knowledge gained through the courses and required internship experience to prepare for starting a new venture or a career in entrepreneurship

Additional Details

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