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Course Description

This course covers basic concepts and research results from marketing and the social sciences. They are examined with the goal of enabling marketers to better understand customers and meet their needs. Students will explore practical Market Research concepts and apply them in a project setting.

Learner Outcomes

  • Identify and conduct the 6 steps of marketing research.
  • Apply audience segmentation practices to marketing strategy.
  • Conduct market research and develop marketing communications.
  • Conduct Primary as well as Secondary Market Research.
  • Utilize Google tools that will help to facilitate the research objectives.
  • Integrate AI into the research process.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
Classroom
Days
Th
Time
2:00PM to 5:00PM
Dates
Apr 10, 2025 to Jun 05, 2025
Schedule and Location
View Details
Contact Hours
27.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
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