MGT X440.10 - Marketing Principles and the Marketing Plan

Course Description

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices, along with planning, in order to develop a practical understanding of how marketing affects the growth in an organization.

Learner Outcomes

Understand the primary elements involved in contemporary Marketing.
Analyze how a Marketing plan is composed and delivered.
Consider Marketing environment including consumer and business behavior.
Examine how Marketing fits within the global context of management, product development and customer service.
Analyze the different components of Marketing including branding, product development, customer fulfillment, sales, advertising, etc.
Develop approaches for marketing strategy, market research and marketing planning.

Applies Towards the Following Certificates

Digital Marketing : Required
Digital Marketing Fundamentals : Required