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Course Description

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Applies Towards the Following Certificates

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Type
Classroom
Days
M
Time
6:00PM to 9:30PM
Dates
Jan 06, 2025 to Mar 10, 2025
Schedule and Location
View Details
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
Section Notes

Domestic students only: Enroll before December 9, 2024 and save 15% on tuition fees. Apply discount WNTR15. 

 

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