MGT X475.5 - Consumer Behavior

Course Description

Analyze consumer desire/needs and methods for satisfying them.

• Stimulate demand for an organization's products and services
• Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
• External factors (class, peer groups, family structure, culture, society, stereotypes)
• Buying behavior patterns

Applies Towards the Following Certificates

• Business Management : Marketing
• Marketing : Required
• Tourism & Hospitality Management : Elective