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Focuses on the role of sales and marketing within an applied setting. It introduces foundational marketing principles and innovative practices to new entrepreneurs before exploring the logistical requirements needed to build and manage a sales force. You will be able to build your "startup sales and marketing tool kit" in order to further grow your business. You will:
- come to a basic understanding of marketing as a necessary function in business
- understanding the marketing programs of entrepreneurial ventures
- explore the basic of selling, lead generation, inbound, content, SEO, public relations, paid research, and social media
- develop customer acquisition and engagement strategies
By the end of the course, you will know how to create and deliver a professional sales pitch and presentation.