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Course Description

Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:

  • new channels of social media marketing
  • case studies and real-world success stories
  • do's and don'ts of social media marketing
  • social network management
  • user generated content
  • content sharing
  • blogs, podcasts, wikis
  • tracking leads and lead generation
  • measuring success
  • budgeting for social media marketing
  • current and future trends

You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan. 

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
  • Asia Lockett-Morse
Section Materials
  • Textbook (Mandatory) Social Media Marketing by T. Tuten © 2021 Sage Publications 4th Ed. edition ISBN 978-1-5297-3198-9
Type
Online - Fix-date
Dates
Oct 03, 2024 to Nov 21, 2024
Type
Classroom
Days
Th
Time
6:00PM to 9:45PM
Dates
Oct 03, 2024 to Nov 21, 2024
Schedule and Location
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
Tuition - $825 credit (3 units) $825.00
Available for Credit
3 units
Instructors
Section Notes
Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only.
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