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Course Description

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
Online - Fix-date
Dates
Oct 16, 2024 to Dec 04, 2024
Type
Classroom
Days
W
Time
6:00PM to 9:45PM
Dates
Oct 16, 2024 to Dec 04, 2024
Schedule and Location
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Classroom-based  
Course Fee(s)
No active tuition profiles.
Available for Credit
3 units
Instructors
Section Notes

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

Course resources will be provided.

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