MGT X200.2 - Global Marketing: Integrated Marketing Management

Course Description

The Integrated Marketing Management course is designed to introduce you to the dynamic and competitive field of marketing. No business area has changed more than marketing over the past ten years. This course integrates fundamental marketing with the most current digital approaches. You will:

understand how to adapt the marketing mix to target markets
learn how to develop a marketing plan
understand why people buy
understand the value of a brand
identify links with branding and customer loyalty strategies
learn and understand the role of a market researcher
learn the importance of market research as it relates to the marketing plan
learn the importance of social media management to promotional efforts
explore the importance of search engine marketing and optimization
understand digital market relevance in the digital era
explore emerging trends such as gorilla and viral marketing
learn social media best practices incorporated in for-profit and nonprofit organizations
execute social media optimization and gain a competitive advantage

This course is intended for individuals who want to learn about marketing, as well as those who would like to update their skills and keep abreast of emerging trends in the field.

Applies Towards the Following Certificates

Applied Management : Core Courses
Big Data Technologies : Core
Bioengineering Management : Core
Digital Marketing : Core
Engineering Management : Core
Event Management : Core
Global Logistics and Supply Chain Management : Core
Management : Required
Management. : Core
Project Management. : Core
Sports Management : Core
Tourism & Hospitality Management : Core