MGT X200.2 - Global Marketing: Integrated Marketing Management

Course Description

The Integrated Marketing Management course is designed to introduce you to the dynamic and competitive field of marketing. No business area has changed more than marketing over the past ten years. This course integrates fundamental marketing with the most current digital approaches. You will:

• understand how to adapt the marketing mix to target markets
• learn how to develop a marketing plan
• understand why people buy
• understand the value of a brand
• identify links with branding and customer loyalty strategies
• learn and understand the role of a market researcher
• learn the importance of market research as it relates to the marketing plan
• learn the importance of social media management to promotional efforts
• explore the importance of search engine marketing and optimization
• understand digital market relevance in the digital era
• explore emerging trends such as gorilla and viral marketing
• learn social media best practices incorporated in for-profit and nonprofit organizations
• execute social media optimization and gain a competitive advantage

This course is intended for individuals who want to learn about marketing, as well as those who would like to update their skills and keep abreast of emerging trends in the field.

Applies Towards the Following Certificates

• Applied Management : Core Courses
• Big Data Technologies : Core
• Bioengineering Management : Core
• Digital Marketing : Core
• Engineering Management : Core
• Event Management : Core
• Management : Required
• Management. : Core
• Project Management : Core
• Sports Management : Core
• Tourism & Hospitality Management : Core