MGT X422.1 - Startups for Innovators, Part I

Course Description

You will assess a concept or product in the framework of a business opportunity. This includes determining whether an idea has market appeal (product/market fit), and identification of the:

• business ecosystem
• stakeholders
• customer segment
• value proposition
• market size

Through customer interviews, you will identify customer pain points or problems which will aid in refining their business idea or technology. In addition, you  will develop valuable interviewing skills as you prove or disprove hypothesis about your customer's business venture, and learn to understand the  value that you bring to the customer. You will learn first-hand from a group of accomplished entrepreneurs and business professionals, as well as directly from your potential customers.