MGT X440.02 - Consumer Market Research
68796271
Delivery Options
Classroom-based
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Course Description
This course covers basic concepts and research results from marketing and the social sciences. They are examined with the goal of enabling marketers to better understand customers and meet their needs. Students will explore practical Market Research concepts and apply them in a project setting.Learner Outcomes
- Identify and conduct the 6 steps of marketing research.
- Apply audience segmentation practices to marketing strategy.
- Conduct market research and develop marketing communications.
- Conduct Primary as well as Secondary Market Research.
- Utilize Google tools that will help to facilitate the research objectives.
- Integrate AI into the research process.
Instructors
Applies Towards the Following Certificates
- Business Management : Marketing
- Digital Marketing : Electives
- Digital Marketing : Required
- Digital Marketing : Required
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