MGT X440.05 - High Impact Content Strategies, Accelerated with AI

Course Description

This class is a five-session hands-on course designed to empower rising digital marketers to get creative with high-impact content and content strategies. From traditional media to multimedia, to streaming and live events, digital marketers know that great content can be one of the most provocative, powerful ways to attract, engage, and persuade customers and audiences to convert. The most successful creators are able to leverage and combine powerful visual, audio, and written storytelling techniques, all while generating outputs that respond to timely current events and trends. In this class, we’ll work on doing the same – by balancing a commitment to creative innovation with the need to move quickly when an opportunity strikes! With each session, participants will hone their creative thinking skills, while learning practical production skillsets in digital marketing content strategy and creation. To anchor our learning, each session will feature an exploration of case studies where exceptional content strategies led to high-impact communications and business results.

Learner Outcomes

• Combine both human-centered design thinking and data/insights to generate connective content for audiences
• Identify the differences and overlaps between content strategies and channel strategies
• Develop a brand voice, tone, narrative, and visual aesthetic
• Articulate best practices for various forms of content (both for creation and implementation)
• Generate written, design, and video content using content best practices
• Use AI to accelerate content creation, implementation of content strategies, and content ideation/research
• Evaluate and improve marketing communications using content best practices.

Applies Towards the Following Certificates

• Digital Marketing : Required
• Digital Marketing : Required
• Digital Marketing : Electives
• Digital Marketing Fundamentals : Required