MGT X440.08 - Introduction to Monetization: Lead Generation and Influencer Marketing
68796824
Delivery Options
Dual Mode
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Course Description
In today’s fast-paced digital world, digital entrepreneurs and large corporations alike are eager to employ efficient and impactful digital marketing strategies to help their businesses generate revenue. While efforts to create successful and sustained monetization can prove challenging in a variable economic climate, with the right business model and digital marketing strategy, there are still meaningful ways to generate profits. This Introduction to Monetization Course explores these best practices of online revenue generation alongside practical considerations, such as adapting to the evolving landscape of AI and algorithms, reframing approaches to adapt to an influencer-dominated landscape, and staying ahead of trends. Over the course, participants will learn about popular monetization models and how to effectively guide customers and audiences down these marketing funnels in a sustainable, scalable approach.Learner Outcomes
- Understand the fundamentals and creative approaches of monetizing an influencer brand, and identify popular/trending monetization models, such as affiliate links, subscription services, creators’ funds, and beyond.
- Develop marketing funnel strategies and understand the interplay between organic and paid levers that help promote lead generation for purchase platforms, pre-qualified buyer inquiries, and monetized traffic.
- Grasp the fundamentals and best practice considerations for setting up an online storefront, including affiliate links.
- Identify ways to incorporate AI tools to assist in enhancing and accelerating implementation of such approaches and strategies
Instructors
Applies Towards the Following Certificates
- Digital Marketing : Electives
- Digital Marketing : Required
- Digital Marketing : Elective
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