MGT X440.10 - Marketing Principles and the Marketing Plan
68796966
Delivery Options
Classroom-based
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Course Description
Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices, along with planning, in order to develop a practical understanding of how marketing affects the growth in an organization.Learner Outcomes
- Understand the primary elements involved in contemporary Marketing.
- Analyze how a Marketing plan is composed and delivered.
- Consider Marketing environment including consumer and business behavior.
- Examine how Marketing fits within the global context of management, product development and customer service.
- Analyze the different components of Marketing including branding, product development, customer fulfillment, sales, advertising, etc.
- Develop approaches for marketing strategy, market research and marketing planning.
Instructors
Applies Towards the Following Certificates
- Business Management : Marketing
- Digital Marketing : Required
- Digital Marketing : Required
- Digital Marketing : Electives
- Digital Marketing Fundamentals : Required
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