Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:
- Iintercept encounters in public places
- Street giveaways of products
- Public relations stunts
Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.
Applies Towards the Following Certificates
- Marketing : Elective