MGT X476.22 - Guerrilla Marketing

Course Description

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:

• Iintercept encounters in public places
• Street giveaways of products
• Public relations stunts

Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.

Applies Towards the Following Certificates

• Marketing : Elective