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Course Description

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Focus on:

  • The global marketing environment
  • The multinational competitive challenges of changing market structures
  • The impact of rapidly changing technologies on the international marketplace
  • Examining strategic marketing planning and how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena
  • Current events, global trends in marketing and case studies

Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Applies Towards the Following Certificates

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Type
Dual Mode
Days
Th
Time
6:00PM to 9:50PM
Dates
Jan 19, 2023 to Mar 23, 2023
Schedule and Location
Contact Hours
40.0
Location
  • UC Riverside
Delivery Options
Dual Mode  
Course Fee(s)
Tuition - $680 credit (4 units) $680.00
Available for Credit
4 units
Section Notes

Students have the option to attend meetings either in-person, or via live webcast

Enroll before December 12, 2022 and save 15%. Apply discount code WNTR15.

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