MGT X497.10 - International Marketing

Course Description

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Focus on:

• The global marketing environment
• The multinational competitive challenges of changing market structures
• The impact of rapidly changing technologies on the international marketplace
• Examining strategic marketing planning and how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena
• Current events, global trends in marketing and case studies

Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Applies Towards the Following Certificates

• Business Management : Marketing