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Course Description

Discover and learn the intricacies in the development of a brand. You learn how brand identity must be developed and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through implementation. Look at and discuss brand research and development; brand history; brand management structures for sales, marketing, advertising, and promotional purposes; the differences between brand equity and identity; how brands are won and lost; and the impact of social media on the process of brand building. Also, explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution.

Applies Towards the Following Certificates

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