Course Description

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:

  • Fundamental concepts and processes
  • The marketing environment
  • Market research and analysis
  • Demographics
  • Market segmentation
  • Product positioning
  • Image management
  • Advertising
  • Pricing
  • Distribution
  • Merchandising
  • Product development
  • Strategy implementation

Applies Towards the Following Certificates

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