MGT X475 - Marketing Principles and Practice

Course Description

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:

• Fundamental concepts and processes
• The marketing environment
• Market research and analysis
• Demographics
• Market segmentation
• Product positioning
• Image management
• Advertising
• Pricing
• Distribution
• Merchandising
• Product development
• Strategy implementation

Applies Towards the Following Certificates

• Business Management : Marketing
• Marketing : Required
• Tourism & Hospitality Management : Elective