Loading...

Course Description

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
Dual Mode
Days
M
Time
6:00PM to 9:30PM
Dates
Oct 17, 2022 to Dec 05, 2022
Schedule and Location
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Dual Mode  
Course Fee(s)
Tuition - $675 credit (3 units) $675.00
Available for Credit
3 units
Section Notes

Students have the option to attend meetings either in-person, or via live webcast.

Enroll before August 29 and save 15%. Apply discount code FALL15.
Required fields are indicated by .