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Course Description

Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.

Applies Towards the Following Certificates

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Type
Dual Mode
Days
T
Time
6:00PM to 9:30PM
Dates
Jan 24, 2023 to Mar 14, 2023
Schedule and Location
Contact Hours
30.0
Location
  • UC Riverside
Delivery Options
Dual Mode  
Course Fee(s)
Tuition - $675 credit (3 units) $675.00
Available for Credit
3 units
Section Notes

Students have the option to attend meetings either in-person, or via live webcast.

Enroll before December 12, 2022 and save 15%. Apply discount code WNTR15.

 

 

 

 

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