Course Description

The goal of this course is to introduce you to, and provide hands-on experience with the most common technologies used in business today and in the near future. Technology, specifically software, is changing at a break-neck pace and is being led by the consumer.  Every company, and virtually every role in the organization of the future, will have to interface in some manner with technological tools and processes, and the most in-demand and well-paying careers require knowledge and working experience in one or more technology software and hardware tools. This course offers an introduction to the most transformative technologies in use or impending mass utilization in the next five to ten years, plus an overview of:

  • commerce and retail
  • online marketing activities and technologies
  • customer acquisition and growth
  • enterprise technologies such as ERP and supply chain management
  • web, mobile, and voice application design
  • Customer Relationship Management / CRM
  • social media channels
  • Customer Experience (CX)
  • User Interface (UI)
  • Internet of Things (IoT)

In addition, business aspects such as customer acquisition and growth planning, startup funding options, investor management, pitches and product, project management, leadership and team building will be covered.

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